How to boost social media engagement: photos vs video





Including a visible element together with your social media posts isn’t a luxury; it’s a necessity. But which works better if you would like to extend engagement on a specific post: a photograph or a video?

Let’s take a glance at the pros and cons of every option.

Using a photo on a social media post
The Pros

Photography has had something of a well-liked renaissance because of social media. Instagram has made stunning photography and editing techniques accessible to everyone with a smartphone. So, what can employing a great photograph on social media achieve for your brand?

Simon Rogers is now a knowledge journalist at Google, but he was at Twitter when he did some research alongside Twitter data scientist Douglas Mason and discovered that including a photograph during a tweet boosts the number of retweets a post gets by a mean of 35 percent. That study is from 2014, so things will have moved a touch since then, but they studied two million tweets, so it’s an honest data set and an excellent start line.


A 2015 study by Buzzsumo found that including images on Facebook posts resulted in 2.3 times more engagement than those without images. If you’re posting to Facebook it’s particularly worthwhile to post a vertical image. most (95 percent) of Facebook users check out the social media platform on their smartphone. meaning most of the people are viewing Facebook on vertical screens. Posting a vertical photo allows you to refill that screen, which is more visually arresting for your audience.

The cons

If there’s a downside to employing a photo, it’s that explaining it requires text — and that’s the purpose where you’re likely to lose your audience if they’re not sufficiently engaged.

A photograph is additionally just a snapshot — one moment in time — so you'll not capture the complete feeling or event that you simply wanted to share.

And that’s where video wins out.

Using a video on a social media post
The Pros

Video allows you to point out something, instead of explaining it. it's a way more immersive experience for your audience. While photographs believe sight alone, video allows you to usher in hearing, too.

(That said, it’s worth noting that while a sound is an option with video, Facebook recommends creating videos which will be understood without it. That followed a Facebook study which showed 76 percent of Facebook video ads couldn't be understood without sound.)

That same Facebook (with Nielsen) study found that up to 47 percent of the worth during a video campaign was delivered within the first three seconds. Three-quarters of the worth was delivered within the first 10 seconds. What’s the takeout here?

Hook people together with your most engaging content super early within the video
Incorporate your brand identity really early, so people have an opportunity to ascertain it
If you've got a recognizable face, use them right upfront.
That 2014 study by Twitter’s Rogers and Mason checked out the video, too. It found social media posts with video received a 28 percent boost compared to those without.




The Cons

While a photograph can tell an entire story in a moment, the video tells its story within the time – time. because the Facebook study suggests, not everyone will lollygag around to observe all of a video, so there’s an opportunity some of your audience goes to miss your message completely.

Whether you select to post a photograph or a video to social media, you actually need to nail the message you would like the audience to travel away with. Your choice is whether or not you communicate that during a single frame or in 30 frames a second. it'll come right down to your message, what sort of content your audience will engage with best, and therefore the resources you've got available to bring the 2 together for your audience.

Whether you select video or photography, use knowledgeable service if you would like to make sure your content will have a high impact and great engagement.

Digital Sucker Punch
Address: PO BOX 160 Caloundra QLD 4551
Phone Number: 1300 310 473
Email: hi@digitalsuckerpunch.com
Website: https://www.digitalsuckerpunch.com
Operation Hours: 9 am — 6 pm
Industries: Marketing and Advertising
Specialties: DIGITAL MARKETING, SOCIAL MEDIA, FACEBOOK, INSTAGRAM, WEBSITE, EMAIL, CUSTOMER SUPPORT, SOCIAL MEDIA SUPPORT, BUSINESS CONSULTING, E-COMMERCE, LEAD GENERATION

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