Digital Sucker Punch

Knowing which medium can reach the maximum number of impressions on social media and generate the largest amount of audience engagement can help increase the impact of a social media marketing strategy. Depending on your industry, there will be a method of content that gets your desired results between images or videos. Let’s dive in! Understanding the impact and desired effects of the content you create plays a key role in knowing which kind of content to promote. This, combined with the platform, creates the recipe for content generation that your business should utilize. The decision between text and visual content is key. Images - More appealing, easier to understand, and tend to be viewed by more people - Favored by younger generations - More likely to be shared by consumers In an ever-evolving, rapid-paced world, picture-based content is easier for consumers to digest and takes less time than reading a blog or text paragraph. Additionally, visual content draws eyes to it...

Including a visible element together with your social media posts isn’t a luxury; it’s a necessity. But which works better if you would like to extend engagement on a specific post: a photograph or a video? Let’s take a glance at the pros and cons of every option. Using a photo on a social media post The Pros Photography has had something of a well-liked renaissance because of social media. Instagram has made stunning photography and editing techniques accessible to everyone with a smartphone. So, what can employing a great photograph on social media achieve for your brand? Simon Rogers is now a knowledge journalist at Google, but he was at Twitter when he did some research alongside Twitter data scientist Douglas Mason and discovered that including a photograph during a tweet boosts the number of retweets a post gets by a mean of 35 percent. That study is from 2014, so things will have moved a touch since then, but they studied two million tweets, so it’s ...

If an image is worth a thousand words, what's a video worth? during this experiment, we put it to the test. The internet seems to believe video ads work better on Facebook than images, but is that true? Both mediums have their merits, sure, but in our experience, video tends to perform better. We decided to run an experiment to check this assumption. You’ll be floored by the results. The test We created two ads. One was a static image with a transparent message and a call to action. the opposite was a six-second video ad with a transparent message and call to action. Same style, same tone, but one move and therefore the other doesn’t. Both ads were made with limited assets during a very short amount of your time by Ken from our social team. The video we created and ran within the experiment. Our image ad is as visually almost like our video as possible. Our ad spend We spent $225 for every ad and targeted an equivalent social media-focused audience groups...