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Which Drives More Engagement? Images vs. Video March 11, 2020

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Knowing which medium can reach the maximum number of impressions on social media and generate the largest amount of audience engagement can help increase the impact of a social media marketing strategy. Depending on your industry, there will be a method of content that gets your desired results between images or videos. Let’s dive in! Understanding the impact and desired effects of the content you create plays a key role in knowing which kind of content to promote. This, combined with the platform, creates the recipe for content generation that your business should utilize. The decision between text and visual content is key. Images - More appealing, easier to understand, and tend to be viewed by more people - Favored by younger generations - More likely to be shared by consumers In an ever-evolving, rapid-paced world, picture-based content is easier for consumers to digest and takes less time than reading a blog or text paragraph. Additionally, visual content draws eyes to it...
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How to boost social media engagement: photos vs video

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Including a visible element together with your social media posts isn’t a luxury; it’s a necessity. But which works better if you would like to extend engagement on a specific post: a photograph or a video? Let’s take a glance at the pros and cons of every option. Using a photo on a social media post The Pros Photography has had something of a well-liked renaissance because of social media. Instagram has made stunning photography and editing techniques accessible to everyone with a smartphone. So, what can employing a great photograph on social media achieve for your brand? Simon Rogers is now a knowledge journalist at Google, but he was at Twitter when he did some research alongside Twitter data scientist Douglas Mason and discovered that including a photograph during a tweet boosts the number of retweets a post gets by a mean of 35 percent. That study is from 2014, so things will have moved a touch since then, but they studied two million tweets, so it’s ...
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Image vs. video on Facebook: We have a winner

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If an image is worth a thousand words, what's a video worth? during this experiment, we put it to the test. The internet seems to believe video ads work better on Facebook than images, but is that true? Both mediums have their merits, sure, but in our experience, video tends to perform better. We decided to run an experiment to check this assumption. You’ll be floored by the results. The test We created two ads. One was a static image with a transparent message and a call to action. the opposite was a six-second video ad with a transparent message and call to action. Same style, same tone, but one move and therefore the other doesn’t. Both ads were made with limited assets during a very short amount of your time by Ken from our social team. The video we created and ran within the experiment. Our image ad is as visually almost like our video as possible. Our ad spend We spent $225 for every ad and targeted an equivalent social media-focused audience groups...
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Instagram and Facebook launch features to combat fake news and cyber bullying

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In 2019, Instagram introduced a feature that filtered comments. This new AI-powered feature is an extension of the sooner one which alerts users with a warning that their caption looks almost like others that are previously reported supported the words that are utilized in the caption. The Instagram team wrote on Facebook: “Today, when someone writes a caption for a feed post and our AI detects the caption as potentially offensive, they're going to receive a prompt informing them that their caption is analogous to those reported for bullying. they're going to have the chance to edit their caption before it’s posted.” It is also following its parent firm Facebook in rolling out a fact-checking initiative to combat content that has been rated as false or partly false by a third-party fact-checker. This service labels what's deemed to be false and minimises the distribution of flagged content from the Instagram Explore and hashtag pages. In a blog post, Instagram wr...
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Digital Marketing Trends for Tech: Putting Customers at the Forefront

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Tech has always been a top performer within the race of digital marketing , but tech companies got to take care to not trip over their own feet — as tech companies are held to a better standard when it involves their use of digital technologies. Further complicating matters, tech companies are often business-to-business ( B2B) oriented, and building an experience-business framework is a smaller amount natural for B2B companies than for consumer-centric businesses. The reality is that tech companies are often spending such a lot time and energy on innovation and disruption for his or her products that they don’t take the time to devote equal energy toward their digital marketing efforts. consistent with Adobe ’s 2017 Digital Marketing Study, tech companies still hold the assumption that if you build it they're going to come — which is not any longer the case. Digital runs deep, but slow in tech Tech companies already breathe digital. They understand the underlying te...
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About Digital Sucker Punch

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Name: Digital Sucker Punch Digital Marketing Address:  PO BOX 160 Caloundra QLD 4551 Phone Number: +61 1300 310 473 Website: https://www.digitalsuckerpunch.com Operation Hours: 9 am - 6 pm Founded: 2019 Company Size: 11-50 Employees Type: Privately Held Industries: Marketing and Advertising Specialties: DIGITAL MARKETING, SOCIAL MEDIA, FACEBOOK, INSTAGRAM, WEBSITE, EMAIL, CUSTOMER SUPPORT, SOCIAL MEDIA SUPPORT, BUSINESS CONSULTING, ECOMMERCE, LEAD GENERATION Facebook: https://web.facebook.com/DigitalSPAgency/ Linkedin:  https://au.linkedin.com/company/digitalsuckerpunch Twitter: https://twitter.com/dsp_marketing Tumblr: https://digitalsuckerpunch.tumblr.com/ Instagram: https://www.instagram.com/digitalsuckerpunch Pinterest: https://www.pinterest.com.au/digitalsuckerpunch/ We grow your business using Facebook and Google Ads. Digital Sucker Punch delivers that unsuspecting blow that skyrockets your online business to new heights with a ready made team of ...
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